Genevieve Gorder promotes new rug styles at Capel showroom


High Point, N.C. – HGTV personality Genevieve Gorder visited Capel ’s showroom at the High Point Market last week to tell buyers all about her new rug intros.

Inspired by her Norwegian heritage, Gorder brought to market a new dhurrie as well as a tufted construction, braids and indoor/outdoor reinterpretations of two of her Capel classics.

“I’ve been doing dhurries exclusively for the past few seasons – I love the dhurrie and I’ll never stop – but we wanted to also play in the world of tufted and outdoor and I wanted to expand it into different horizons; price and different constructions,” Gorder said inside Capel’s Market Square 112 showroom.

For her first tufted rug, Gorder turned to a design she saw on a hand-painted cross country ski dating back to the mid-1800s.

“Being half Norwegian I’m always pulling from all my grandma’s stuff, my great-grandma’s stuff, old sweaters, old pieces of art from our home,” she said. “This is one of those. We’re repeating it over and over in many different colorways. I love the pink and taupe. I’m dying over that one. It’s also a price point that’s really affordable. I want the audience that I do television for to have a lot of options.”

Capel is synonymous with braided rugs – having done them for nearly 100 years – and Gorder is getting in on the action with the versatile Player.

“I wanted to dip into braids. It’s Capel – you can do braids with Capel. Who else does braids like Capel? I wanted to create the 501 jean that’s really basic. I call it the Player because it works with anybody,” Gorder said.

The Player is a solid color with a pop of contrast and fringe, which Gorder sees as making its return in the rug world.

“I think fringe is where it’s at and where it’s going; the bigger the fringe, the better,” she said. “I think in the next couple of years, we’ll have a lot more fringe options.”

Two of Gorder’s existing rug designs – Moor and Mandala – are reimagined as indoor/outdoor products.

“I wanted to bring that indoor antique to the outdoor. It’s distressed and ancient because everything in outdoor feels so contemporary,” Gorder said. “It’s all so crispy plastic. I wanted to entertain everyone.”

While the initial colorways for the Player and for the indoor/outdoor rugs are simple, Gorder says she plans on going “buck wild” with color in both collections in the fall.

And it wouldn’t be a Genevieve Gorder launch without dhurries, so she is introducing a new look, the Dokka Stripe, which takes its design cues from an old sweater and is named for her family’s hometown in Norway.

“It’s a toothy, almost dental detail. I like imperfection with pattern; I don’t like anything to look like it was made on a machine,” Gorder said. “Imperfection is perfection to me. I put a bold stripe in the middle. It’s a little surprise and delight.”