New York – Esteemed textile designer Sarita Handa marks her studio’s 25th anniversary with her first branded collection.
Known for her fine detail work, Handa has designed and manufactured private label home furnishings for Pottery Barn, Macy’s, Zara Home, and Bloomingdale’s, among others. India, where her studio is based, is also home to three Sarita Handa stores.
The new Sarita Handa Handwoven brand products are constructed of environmentally friendly and sustainable of cotton yarns than have been spun on hand spindles and woven on manually operated looms. Embroidery and other embellishments are added to the finished pieces in Handa’s studio.
The brand debuts with three collections – Turkman, Boro, and Sri Lanka – with duvet covers and shams, bedspreads, throws and decorative pillows. The line has been designed for boutiques, interior designers and high-end department stores.
The Sarita Handa Handwoven collection is made in collaboration with 65-year-old Sarvoday Ashram Etah. The institution has been active in the development and propagation of handspun and hand-woven fabric that is natural, eco-friendly and biodegradable. There is a school on site, and many of the women associated with the ashram take a spinning wheel home with them so they can work while tending to their families.
“Our collaboration with the ashram helps and strengthens the cause of women empowerment, giving women weavers abundant employment opportunities,” said Handa.